GDSs and OTAs face a new challenge to their dominance of the hotel distribution world, which could eventually make the rate parity debate irrelevant: the moves by Google and Trip Advisor to take a slice of the hospitality pie with new hotel booking services linked to their strong brands.
from HOTELMARKETING.COM http://ift.tt/1IjkcpZ
Monday, November 30, 2015
Is it the end for ‘rate parity’ in hotels?
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