How important is your hotel brand name?

There is an ongoing debate in the hospitality industry. Should hotels should bid on their own brand name when they run PPC campaigns? While many hotels have seen the benefits and bought into the idea of bidding on branded terms as a defensive strategy against OTAs, there are still many hoteliers who question the need to bid on their brand name.

from HOTELMARKETING.COM http://ift.tt/1Q4GPM6