It is becoming clear that the global hotel chains are getting serious in their approach to the OTAs. Not only are they baulking at the commissions the OTAs charge them, but they also fear that their expensively established brands are being devalued by the OTAs' price-orientated approach.
from HOTELMARKETING.COM http://ift.tt/1NyP2NQ
Tuesday, April 26, 2016
Analysis: The direct booking challenge
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