According to estimates by hotel marketing agency Mirai, almost 15% of your Booking.com business comes from Google AdWords conversions generated with your hotel's brand name. How about stopping intermediates from using your trademark and occupying that space in Google AdWords with your ads?
from HOTELMARKETING.COM http://ift.tt/1WgXB1N
Friday, April 8, 2016
The case for stopping OTAs use your brand terms in Google AdWords
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