According to a new study, it's a myth that consumers only turn to their mobile devices for travel research. Mobile touch points like in-app ads and email can initiate the booking process and result in a full conversion. Trend: consumers spend more time in high quality apps that add real value to their "everyday."
from HOTELMARKETING.COM http://ift.tt/28Ivx33
Monday, June 20, 2016
Mobile now #1 for travel research and booking among U.S. travelers
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