Thursday, September 15, 2016

What Kayak learned about conversion

At Kayak, SWAT stands for Special Weapons And Tactics and is reponsible for some of the most fruitful changes the company introduced to its website, like switching the text on the bookings page from “Book,” to “Select,” to “View.”

from HOTELMARKETING.COM http://ift.tt/2crr46k

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