Today, the cost of customer acquisition is central to the discussions for managing hotels because it is15-25% of Guest Paid Revenue (for transient and group business combined). This should be of concern as it is 3-4 times what it has been in the past.
from HOTELMARKETING.COM http://ift.tt/2vGXrIK
Tuesday, August 15, 2017
Hotel industry’s highest priority: reduce cost of sales and customer acquisition
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