The classic rule-driven approach to advertising has its limitations. Firstly, no rule applies to all cases, and secondly, the rule will always be biased depending on who created it. A data-driven approach not only reduces this bias, but it is auto-generative and remains updated.
from HOTELMARKETING.COM http://ift.tt/2vOtTZC
Friday, August 18, 2017
Travel marketing needs to be data-driven, not rules-driven
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