It would take Amazon unsurmountable efforts and resources to build an OTA from scratch. However, if Amazon decides to buy an existing OTA player and build a global travel retail empire on this new acquisition's platform, then hoteliers should be concerned.
from HOTELMARKETING.COM https://ift.tt/2IPbuRB
Wednesday, April 11, 2018
Amazon’s options for disrupting online travel: try or buy
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