By combining the loyalty data that guests opt-in to share with Marriott with Salesforce's CRM-focused Service Cloud, the recognition platform provides Marriott associates with an accurate, 360-degree view of each guests' profile.
from HOTELMARKETING.COM https://ift.tt/2FYE7tX
Tuesday, May 8, 2018
How Marriott taps Salesforce for cross-channel ‘recognition’ of its guests
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