Thursday, August 23, 2018

How OpenTable gets a lot of value out of a little data

As recently as 2016, users making reservations through OpenTable would scroll all the way down to the sixth or seventh recommendation before clicking and booking. As of February, users were booking restaurants with an average rank of second or third in results.

from HOTELMARKETING.COM https://ift.tt/2o0nI1B

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