Traditional in-person experiences are still essential for reaching the wealthy baby boomer market, according to a new report. For luxury consumers 50 and older, in-person experiences with brands trump online experiences, but referrals, timely messaging and promotional offers all contribute to a purchase.
from HOTELMARKETING.COM http://ift.tt/1SXFN8g
Wednesday, November 18, 2015
Marketers must work with tradition to reach boomers
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