Sunday, January 29, 2017

Google earnings show OTAs face ongoing advertising headwinds

Google's substantial revenue growth - 24 percent - in the fourth quarter suggests that its largest travel advertisers, including the Priceline Group and Expedia Inc., continue to face pressure in their digital marketing spend and margins as their spend with Google is likely outpacing their revenue growth.

from HOTELMARKETING.COM http://ift.tt/2ki0vYm

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