By the end of this year, 58% of the US population will own a connected TV (CTV) device, This market adoption represents a significant opportunity for marketers: they can target digital audiences at scale with customized messaging on the big screen in the living room.
from HOTELMARKETING.COM http://ift.tt/2vZ9D6v
Tuesday, July 25, 2017
The living room big screen: How marketers reach audiences with connected TV
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