Learn how the Dutch hotel chain Bilderberg is using big data to produced some astonishing results, including a 40% uplift in online transactions following a direct mail campaign, and slashed the costs of the promotion by 30%.
from HOTELMARKETING.COM http://ift.tt/2nLZwjF
Thursday, February 8, 2018
Case study: How Bilderberg Hotels is using big data
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