Monday, December 21, 2015

Hospitality industry lacks data-driven marketing skills

Almost a third of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This is according to a new report, Digital Trends in the Travel and Hospitality Sector.

from HOTELMARKETING.COM http://ift.tt/1Mt0lzz

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