For HeBS Digital, in 2016 successful hotel digital marketing campaigns were all about 'Book Direct' strategies. In 2017, lowering distribution costs (the only cost driver hotels have control over), will be the only way to improve top line revenue and the bottom line.
from HOTELMARKETING.COM http://ift.tt/2hTGQhj
Thursday, January 5, 2017
The smart hotelier’s top ten digital marketing resolutions for 2017
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