Hilton is ramping up to target millennial travelers with the introduction of its midscale Tru by Hilton brand, which possesses a digital-first mentality with features such as mobile check-in, room selection, keyless room entry and a reimagined front desk.
from HOTELMARKETING.COM http://ift.tt/1Sam9sI
Wednesday, January 27, 2016
Hilton checks in millennial-friendly hotel brand with mobile-centric features
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