MarketingSherpa sat down with Debbie Johnsen, Director of Interactive Marketing, The Leading Hotels of the World, to discuss paid search, travel-specific Meta Search Networks, A/B testing, attribution modeling, the customer journey, content and customer reviews.
from HOTELMARKETING.COM http://ift.tt/1PRVtGO
Wednesday, January 27, 2016
Online advertising: Tips based on The Leading Hotels of the World’s campaigns
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