In the past, users searching for relatively vague keyword terms such as "where to go in California" would be funneled into large travel guide-style sites such as TripAdvisor or Fodor's. With the advent of Google Trip Planner result sets, those users will now be exposed to hotel-specific search results.
from HOTELMARKETING.COM http://ift.tt/20ueKp9
Wednesday, January 27, 2016
Hotel SEO and Google’s new Trip Planning search results
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