Barry Sternlicht, founder and former CEO of Starwood Hotels & Resorts, gave his analysis of why Marriott International is acquiring Starwood Hotels: "Marriott CEO Arne Sorenson believes the best offense against Expedia and Airbnb is scale."
from HOTELMARKETING.COM http://ift.tt/1Pf0NmM
Thursday, January 14, 2016
The power of OTAs driving hotel mergers
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