Piper Jaffray analysts found that 92% of the top five hotels in the leading 100 global inbound destinations now had a “Book on TripAdvisor” button contained on the property’s TripAdvisor page. While TripAdvisor Instant Booking has become pervasive on its sites, success isn’t assured.
from HOTELMARKETING.COM http://ift.tt/1W6fDBU
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