Thursday, February 18, 2016

Priceline Group spent $2.8 billion on online advertising in 2015

The online ad spend is a jump upwards from $2.4 billion in 2014, although the cost of its offline activity has decreased from $230 million. Other sales and marketing services cost the company $353 million, up from $310 million in 2014.

from HOTELMARKETING.COM http://ift.tt/1U9DIbU

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