Expedia Media Solutions' new study shows how consumers today move between travel sites online as part of their purchase path. Specific to hotels, the study found that consumers start with supplier and OTA sites (40 percent and 39 percent, respectively) as the first source of inspiration in the booking process.
from HOTELMARKETING.COM http://ift.tt/1QHZduT
Wednesday, February 17, 2016
Traveler attribution study: Valuable insights to reach travelers across the consumer purchase funnel
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