Based on analysis provided by Kalibri Labs, direct brand.com bookings continue to be significantly more profitable than OTA bookings. And there is only a slight likelihood (7 percent) that a consumer will visit an OTA and then return to brand.com to book.
from HOTELMARKETING.COM http://ift.tt/1sPayFj
Tuesday, May 24, 2016
Direct bookings 9% more profitable for hotels, “billboard effect” a myth
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment