Facebook's increased focus on travel could increase competition for OTA and hotel chain ad budget, and that would present a very real risk for TripAdvisor given the potential inherent in Facebook's relative audience, strength in mobile, and customer targeting capabilities.
from HOTELMARKETING.COM http://ift.tt/1X6uP3V
Friday, May 13, 2016
Facebook’s travel ramp could boost Expedia and hurt TripAdvisor
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