A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution was bleeding away by not looking at cross-device numbers.
from HOTELMARKETING.COM http://ift.tt/1OreSP0
Friday, May 13, 2016
How Marriott delivers seamless, consumer-first experiences
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment