Tuesday, May 24, 2016

How resorts can beat Airbnb at “Living There”

The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. The ads hit an emotional high note: Don't go there, live there. Implicit in the campaign is the spin that somehow hotels encroach upon their community and are fundamentally alien to it.

from HOTELMARKETING.COM http://ift.tt/20u7Dw2

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