Analysis of billions of travel transactions by Adobe found that the average look-to-book conversion rate for hospitality and travel-related products was 2.4%, just under the 2.6% that is the average for the retail sector as a whole.
from HOTELMARKETING.COM http://ift.tt/1rbOsLL
Monday, May 2, 2016
Mobile conversion rates for travel still languishing in the 2-3% range
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