Based on Kalibiri Labs analysis, the data shows that direct brand.com hotel bookings are significant more profitable than OTA bookings, to the tune of a roughly 9 percent before factoring in ancillary spend which can take this to almost 18 percent.
from HOTELMARKETING.COM http://ift.tt/2brXldN
Sunday, August 14, 2016
Book direct: The numbers tell the story
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