Driving direct bookings is a core element of IHG's strategy and its focus is paying off. Digital is its largest channel, delivering over 20% or $4.2 billion of its gross room's revenue per annum, up from just 12% in 2005.
from HOTELMARKETING.COM http://ift.tt/2bD4NGO
Wednesday, August 24, 2016
IHG on putting digital, direct bookings and loyalty first
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