Destination Canada wanted to shift the mindset of German travelers from "I'd love to go to Canada someday" to "I've got to book a trip today." Here's how the brand tapped YouTube creators for a new campaign and leveraged DoubleClick Bid Manager for its cross-device reach.
from HOTELMARKETING.COM http://ift.tt/2bVCymh
Wednesday, September 7, 2016
How Destination Canada inspires new travelers with video campaign
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