Predictive analytics is about consolidating data from all realms of your business to provide relevant information. At the end of the day, it is not about data, it is about information. More importantly, it's about having information upon which you can act.
from HOTELMARKETING.COM http://ift.tt/2caGMCm
Wednesday, September 7, 2016
Making predictive analytics more targeted, relevant to hoteliers
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