It's never smart for companies to get over-dependent on a third-party platform, and with that kind of thinking, Expedia is hoping to reduce its reliance on advertising through Google by building up its participation in Facebook and other social platforms.
from HOTELMARKETING.COM http://ift.tt/2eqmqGU
Monday, October 31, 2016
Expedia plans to build Facebook advertising to ‘Google-like levels’
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