Members of hotel loyalty programs are more likely than other travelers to have booked a stay in Airbnb. Thirty-six percent of travelers enrolled in a hotel loyalty program say they've tried Airbnb, compared to 15% of non-loyalty travelers, according to a report from Morgan Stanley Research.
from HOTELMARKETING.COM http://ift.tt/2i4VqOE
Tuesday, January 3, 2017
The failure of hotel loyalty programs to defend against Airbnb, quantified
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