By increasing their direct bookings and lowering distribution costs, hoteliers across the globe saw their investment in HeBS Digital returned to them at a rate of 22 to 1. Compared to standard OTA commissions of 18-25%, these numbers leave no doubt the direct online channel is the most cost-effective channel for hoteliers today.
from HOTELMARKETING.COM http://ift.tt/2k9ZRNv
Thursday, February 9, 2017
HeBS Digital achieved 2200% ROI and average direct distribution cost of 4.5% for its hotel partners
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