With the shift from Dynamic Product Ads (DAP) to Dynamic Ads for Travel (DAT), travel brands are now able to reach a highly engaged audience. For groups like IHG, this has led to a cost per booking decrease of 20 percent with a 50 percent increase in campaign scale.
from HOTELMARKETING.COM http://ift.tt/2mYt1PL
Wednesday, March 15, 2017
Reach highly engaged customers with Facebook Dynamic Ads for Travel
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