In the hotel business, brand names mean a lot less than they used to. That is the conclusion of a recent study at UCLA Anderson School of Management. By looking at hotel revenue and reviews, the study found that while chain hotels still have more sales than independent ones, the margin is narrowing considerably.
from HOTELMARKETING.COM http://ift.tt/2qnyLVd
Tuesday, May 2, 2017
A boost from reviews, how independent hotels steal business from chains
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