Google doesn't talk about travel strategy very often but it's clear from a recent interview that Hotel Ads is the breadwinner in travel among Google's offerings while flights is the "upper- funnel product" that's less lucrative but the starting point for consumer research.
from HOTELMARKETING.COM http://ift.tt/2qG5CnS
Monday, May 22, 2017
Google says Hotel Ads are the big moneymaker in Europe
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