Most hotels don't have a biddable media budget to match the likes of Priceline or Expedia, but there are steps you can be taking within your PPC campaigns to try and earn back more direct bookings and try to counter OTAs.
from HOTELMARKETING.COM http://ift.tt/2t0YWmj
Thursday, June 22, 2017
PPC for hotels: How to counter OTAs
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