Despite major direct booking pushes, the balance of power in U.S. market share among hotel brands and OTAs has been surprisingly even-keeled over the last year with overall share shifts amounting to less than one percentage point up or down for each sector.
from HOTELMARKETING.COM http://ift.tt/2u8oZbU
Monday, July 10, 2017
Hotel direct booking campaigns not taking meaningful share from OTAs
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