A revenue shortfall tied to the way Trivago works with advertisers kicked in faster than expected, and the hotel-search site, known for its omnipresent TV advertising, didn't tamp down its commercials fast enough.
from HOTELMARKETING.COM http://ift.tt/2gIPj3i
Wednesday, September 6, 2017
Trivago concedes it overspent on advertising, lowers forecasts
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