Wednesday, February 21, 2018

How targeted hotel ‘Weekend Getaway’ placements out-performed search ads

The national ad assignment from a "major global hotel chain" that wanted to attract guests for weekend getaways seemed tailor-made for search ads, but an alliance with online/offline attribution specialist Placed and its network of popular publishers proved to be more effective.

from HOTELMARKETING.COM http://ift.tt/2CA9dGF

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