For Michelle Peluso, brands today, more than ever, need a big idea. They have to be anchored in something. If you don't have a cohesive idea about what your brand is, what it means in the world, what the offering means in the world, it is hard to break through.
from HOTELMARKETING.COM https://ift.tt/2rb2EGI
Monday, April 30, 2018
IBM’s Michelle Peluso on the future of marketing
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