As hotels struggle with rising costs, many are redoubling efforts to have customers book direct to cut out not only the fees associated with OTAs, but also the relationships OTAs are able to form and leverage with the customers who are loyal to them.
from HOTELMARKETING.COM https://ift.tt/2whpwXB
Wednesday, August 22, 2018
Why direct booking maximizes data, loyalty, and profits
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