Based on empirical research, in 2009, McKinsey & Company suggested a dramatic alternative to the traditional purchase funnel. Their research was founded on interviews with 20,000 businesses in the USA, Germany and Japan.
from HOTELMARKETING.COM http://ift.tt/1L7XYbI
Monday, February 22, 2016
McKinsey’s consumer decision journey
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment