China is a market where OTAs figure prominently in the distribution mix at this juncture, especially considering the intricacies associated with setting up an online direct initiative, plus the lack of wherewithal to compete in terms of bidding against OTAs for their own brand terms.
from HOTELMARKETING.COM http://ift.tt/1olirip
Tuesday, March 29, 2016
Dealing with OTAs isn’t only about incremental revenues
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