According to Professor Peter O'Connor from Essec Business School in Paris, OTAs' average cut (Booking.com typically takes 17.6% in France) was cheaper for hoteliers than if you added together all marketing, merchandising, upselling and continuous website design costs together.
from HOTELMARKETING.COM http://hotelmarketing.com/index.php/content/article/hotels_should_embrace_otas_as_affordable_marketing_tools
Wednesday, November 9, 2016
Hotels should embrace OTAs as affordable marketing tools
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