Instead of sending generic email blasts, the small Travelocity team generates 50 personalized email campaigns a week, sending 3 billion emails annually. Campaign tools automate tasks such as audience segmentation, message customization, and dynamic landing-page creation.
from HOTELMARKETING.COM http://ift.tt/2hnK230
Thursday, December 15, 2016
How Travelocity automates email campaigns
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