Influencer rankings aren't so simple as looking at follower count, or even engagement rate. It's really about the quality of an influencer's following, and the likelihood that the following will engage with any sponsored content the influencer shares.
from HOTELMARKETING.COM https://ift.tt/2Hx9SyZ
Wednesday, April 18, 2018
Can you trust influencer marketing to deliver real engagement that leads to sales?
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